Does My Local Business Really Need a Website?


When was the last time you used the Yellow Pages or any kind of phone book? With the ease of Internet search engines like Google, Bing and Yahoo it means that fewer people are using printed books when searching for products and services. So why would you continue putting your effort and marketing dollars into advertising there?

The American economy is driven by the success of small business and the economy in West Texas is in pretty good shape. Many small businesses do not have a good, searchable website, or worse they have no website at all! Small business owners are among the busiest people, and some claim that they don’t have the time or finances for a good website. Having this outlook is a big mistake. Customers are continually searching the Internet to look for products and services. The decision to do business with a company is often based on their website.

Here are a few reasons why small businesses think they shouldn’t have a website, and why they really should:

       It will cost tens of thousands of dollars to create a website.

Not all websites cost a fortune, so get quotes. There are plenty of excellent websites that didn’t cost $10,000.

      I don’t have the staff to update the website.

You don’t need the staff to update your website. A good web designer will give you a quote on website updates. Why hire someone to do just a few updates every now an then?

      My competition does not have a website so why would I need one?

Having a website is a necessity in today’s digital world. Times have changed, get onboard. If you have a website and your competition does not, you gain a substantial advantage.

      I can get away with a simple, freebie website.

Freebie websites are a classic example of “getting what you pay for”. They all look and function about the same, and most of the time they don’t even function correctly.

⋅      The “build your own” website:

It is so “easy”.If you’re not up to date with technology and don’t really understand website design then why torture yourself and go the route of building your own website? Would you do your own root canal? I have had numerous clients that have tried, realized it was a nightmare, and then contacted me. So why waste the time, effort and money? You could have had a professional website up already and put all that time and effort into your business.

So does a local company need a website? Yes, your local West Texas company needs a website. A well designed, fully functional and reasonably priced website will help your future customers find you on the Internet and put you ahead of your competition.

Give us a call 432.770.0852 or email us